Supporting Stress Reduction and Mindfullness for African-Americans

Blackfullness

Introduction

Blackfullness is a term that refers to the experience of being black and feeling full or complete in one's blackness. It was coined by writer and activist Toni Morrison in her book "The Bluest Eye." In it, she describes the experience of growing up as a black child in America during the 1960s. She writes about how being black made her feel complete and full, and how celebrating this aspect of her identity helped her to feel more confident and proud.

The term has been embraced by many people as an affirmation of their black identity and a way of asserting their place in the world as a proud, confident black person. For some, it is about finding pride in all aspects of their African heritage, while for others it is just about embracing black culture overall. Whether you are simply reveling in your melanin or exploring every facet of your African heritage,blackfullness can be a powerful way to connect with yourself on a deep level and celebrate who you are as an individual.

Background

Blackfullness is a term that was coined by Dr. Ebony Elizabeth Thomas in 2016. It is an intersectional framework that centers Black joy, pleasure, and fullness. This challenge to dominant narratives around what it means to be Black and also seeks to decolonize the mind and body has led to the work of Blackfullness being seen as important by academics and activists across the globe. The work of Blackfullness also includes healing from traumas inflicted by white supremacy, racism, and sexism. In this way, it serves as a vital tool for dismantling systems of oppression both individually and collectively. Ultimately, Blackfullness envisions a world where all Black people can live in pleasure, joy, and fullness free from discrimination or violence.

Sprinter's Role

Sprinter is experienced in software engineering, user experience design, product management, and brand identity design. Their knowledge of the latest trends and technologies made it possible for them to create innovative solutions that addressed the needs of Blackfullness. 1) Their strategy was able to quickly adapt to the changing demands of Blackfullness, ensuring that their products and services were more effective. 2) The team at Sprinter constantly strives to improve their products and services so that they can meet the needs of their clients. 3) They are dedicated to providing quality solutions that help people achieve their goals.

Results

Blackfullness has seen a surge in popularity and success since partnering with Sprinter, resulting in increased visibility and reach for the brand. The partnership has allowed Blackfullness to tap into Sprinter's vast resources and network, helping to grow the brand at a rapid pace. Blackfullness has been able to take advantage of Sprinter's marketing expertise and knowledge, leading to more effective and efficient marketing campaigns. The two brands have complementary strengths that have helped propel each other forward, resulting in greater overall success for both parties involved. The partnership between Blackfullness and Sprinter has been highly beneficial for both brands, resulting in increased popularity, reach, and success

Conclusion

Blackfullness is a digital media company that creates content for and about the black diaspora. Blackfullness partners with brands and organizations to create custom content, and also has its own line of products. The company has seen success in its partnerships and product launches, thanks in part to its use of Sprinter.

Sprinter was an important part of building this space for black users to connect and engage with each other with Blackfullness