Vital Proteins is a company that specializes in selling high-quality proteins and supplements online. They have been able to grow their business because they focus on customer satisfaction and quality products. These factors include using the latest technology to keep track of inventory, creating an easy-to-use website, and regularly releasing new products and updates to their offerings. Other companies can learn from Vital Proteins' success by focusing on customer satisfaction, quality products, and keeping up with the latest technology trends.
Vital Proteins was founded in 2012 with the mission of providing people with easy access to the nutritional benefits of collagen peptides. Today, the company has over 100 employees and sells its products through its own website, as well as through select retailers such as Whole Foods Market, Target, and GNC. In 2017, Vital Proteins generated $72 million in sales and is on track to double that figure this year. The company has been backed by several notable investors including Chicago Ventures, Brandless CEO Tina Sharkey, and actor Mark Wahlberg.
The Vital Proteins eCommerce challenge was to increase online sales while maintaining a healthy margin.
To compete in the online space, Vital Proteins needed to develop a product mix that appealed to customers and kept them coming back for more. With frequent product changes and fierce competition, Vital Proteins relied on a comprehensive eCommerce strategy that included SEO and SEM efforts as well as CRO optimizations.
To target specific market segments, Vital Proteins developed targeted ad campaigns that highlighted products within their line of business that were experiencing strong growth. Finally, working closely with the Vital Proteins team ensured that only popular SKUs were offered on the website in order to keep customers engaged and loyal
The solution was to implement an eCommerce platform that would allow for a more streamlined online shopping experience.
This new platform allowed for a better customer experience by allowing for easier navigation and faster check-out times. In addition, the new eCommerce platform helped to increase sales by providing a more user-friendly interface that encouraged customers to make purchases.
Overall, the implementation of the eCommerce platform was a success and helped to improve the online presence of Vital Proteins.
